Oracle Open World (OOW) is just a few weeks away.  It’s going to be a busy week for a lot of people!  Rolta TUSC will have a LOT of presentations that week.  We have 2 booths at the conference.  Numerous demo stations will be at the booth.  It’s going to be a fun week!  I have 3 presentations.  1 on Monday, 1 Wednesday and the final one Thursday morning.  I’ll be arriving on Sunday and heading home on Thursday.  I always love a week in San Fran!  Here are my presentations - please come see me!

Title: Wimpy Web Services Versus Powerful, Flexible Web Services
Track: Oracle Develop: Service-Oriented Architecture
Date: 12-OCT-09
Time: 11:30 - 12:30
Venue: Hilton Hotel
Room: Yosemite C

In this presentation, Brad will discuss the importance of strong Web Services, the difference between wimpy services and powerful flexible Web services. Many companies today are attaching SOA MBOs to their technical teams. These performance metrics often measure based on quantity rather than quality. What is quality? Reuse? Performance? Flexibility? Brad will discuss this topic in detail.

Title: Building a Mashup with Application Express
Track: Database
Date: 14-OCT-09
Time: 17:00 - 18:00
Venue: Moscone South
Room: Room 252

In this presentation, Brad will talk about how to develop a mashup using Oracle Application Express. Traditionally people think of ApEx as being an “Oracle database” tool only - not a mashup tool. However, Brad will show how you can consuming Web Services to access data from any source - Oracle, MySQL, SQL Server, Access, Excel, Cloud Databases (like Zoho), etc. In Brad’s presentation titled “Scalable Oracle ApEx” he explains how to create an n-tier architecture for ApEx. This architecture provides unparalleled scalability to your organization. This presentation explains the implementation side (i.e. the specifics) of this solution.

Title: Scalable Oracle Application Express: Case Study of a True N-Tier Architecture
Track: Database
Date: 15-OCT-09
Time: 09:00 - 10:00
Venue: Moscone South
Room: Room 306

Do you like the power and flexibility of Oracle Application Express (ApEx)? But…are you frustrated by the fact that it chews up database cycles generating dynamic HTML pages? Do your architects and DBAs go mad thinking about this? I know I sure have!  This presentation will demonstrate a solution to this architectural dilemma! A reference architecture is provided along with a case study that this presentation is based around. You’ll see exactly how to scale ApEx (inexpensively) within your environment.

Bradley D. Brown ajax, bpel, mashups, oracle, oracle application express, rest, soa, web 2.0, web services

Here’s the article of interest for today.  Sun’s in and HP’s out!  Here’s the bottom line:  An Oracle spokeswoman said that the Exadata machine built in partnership with HP is no longer available for sale.  If you want to watch the annoucement - here it is.

Bradley D. Brown Sun, oracle

Oracle Unveils Exadata Version 2: The First Database Machine for OLTP

 Redwood Shores – September 15, 2009

News Facts

·         The world’s first OLTP Database Machine was unveiled today by Oracle Chief Executive Officer, Larry Ellison; and Sun Executive Vice President John Fowler.

·         The Exadata Database Machine Version 2, made by Sun and Oracle, is the world’s fastest machine for both data warehousing and online transaction processing (OLTP).

·         Built using industry standard hardware components plus FlashFire technology from Sun, Oracle Database 11g Release 2 and Oracle Exadata Storage Server Software Release 11.2, the Sun Oracle Database Machine Version 2 is twice as fast as Version 1 for data warehousing.

·         The Sun Oracle Database Machine goes beyond data warehousing applications with the addition of Exadata Smart Flash Cache based on Sun FlashFire technology to deliver extreme performance and scalability for online transaction processing (OLTP).

·         Exadata Version 2 is available in four models: full rack (8 database servers and 14 storage servers), half-rack (4 database servers and 7 storage servers), quarter-rack (2 database servers and 3 storage servers) and a basic system (1 database server and 1 storage server).  All four Exadata configurations are available immediately.

·         With the Sun Oracle Database Machine, Oracle customers can store more than ten-times the amount of data and search data more than ten-times faster without making any changes to applications.

·         Hardware from Sun

o        Sun’s FlashFire memory cards enable high performance OLTP

o        80% Faster CPUs – Intel Xeon (Nehalem) processors

o        50% Faster Disks – 600 GB SAS Disks at 6 Gigabits/second

o        200% Faster Memory – DDR3 memory

o        125% More Memory – 72 Gigabytes per database server

o        100% Faster Network – 40 Gigabits/second InfiniBand

o        Raw disk capacity of 100 TB (SAS) or 336 TB (SATA) per rack

·         Software from Oracle

o        Features the world’s first flash-enabled database - Oracle 11g Release 2

o        Hybrid columnar compression for 10-50 times data compression

o        Scans on compressed data for even faster query execution

o        Storage Indexes to further reduce disk I/Os

o        Offloading of query processing to storage using Smart Scans

o        Smart scans of Data Mining models in storage servers

o        Applications running on the  Sun Oracle Database Machine achieve up to 1 Million I/O Operations per Second to Flash Storage

Bradley D. Brown Sun, oracle

Each year at Oracle Open World, Oracle makes a big announcement.  2 years ago, the big annoucement was how Oracle squashed Red Hat by providing OS support for half of Red Hat’s going rate for support.  Oracle could easily do it for half price - Red Hat was doing all of Oracle’s R&D on the OS.  What a brilliant move against open sourcing your software.  Last year there were many big annoucements.  I predicted Oracle’s big annoucement would be that they were going to offer up Oracle through Amazon’s Cloud offering.  That was one of MANY annoucements - in fact, there were so many annoucements that the cloud offering went almost unnoticed.  Much to my surprise, I haven’t heard any great success stories about this offering in the last year either.  The big annoucement last year was the HP / Oracle hardware offering - a massive parallel processing computer for data warehousing.  Interesting, but didn’t wow me personally.  I haven’t personally “played” with one - have you? 

So what will the annoucements be this year?  It used to be one annoucement - now clearly it’s now going to be many BIG annoucements.  With all of the acquisitions, it’s no wonder.  What’s the big recent annoucement - Oracle purchasing Sun of course.  So what does that mean for open source?  Who was the largest open source vendor or all?  Sun?  Sun had purchased the best open source DBs (in my opinion) - MySQL.  Sun started much of the open source revolution with none other than Java.  Java’s an open source programming language.  What’s this annoucement mean for Java and all of the products based on Java?  Oracle’s purchased MANY such products.  From BEAs product lines to Java Containers to so much more.  In fact they have thrown out more software than most companies will ever own or write in a lifetime.  Oracle was partnering into the hardware world last year…and now they are in the hardware business.  They’ve made it clear that they are gunning for IBM.  So will they purchase HP next?  Flip (Platinum Software) predicted many years ago (almost 15 now) that it would all come down to a couple of vendors - he usually mentioned IBM and Oracle (and Platinum of course).  CA’s still around aren’t they! Who’s next?  When will the SEC step in?

I wish I could dream up a prediction for this coming OOW.  I’m confident that Oracle will announce something big at OOW.  It’s only about 4 weeks away!  What will the annoucement be?  Who will be crushed this year?  Who will be celebrating?  Oracle’s already annouced that their Exadata box is available on their Sun hardware: 

Announcing the World’s First OLTP Database Machine
with Sun FlashFire Technology

You are invited to attend this exclusive live Webcast in which Oracle CEO Larry Ellison will unveil an innovative new product, the world’s first OLTP database machine with Sun FlashFire technology. Don’t miss this opportunity to learn firsthand how the partnership between Oracle and Sun can benefit your business now and in the future.

Who: Larry Ellison, CEO, Oracle, and John Fowler, EVP, Sun
When: Tuesday, September 15, 2009, 1 p.m. PT/4 p.m. ET

Register now to watch the live Webcast.

After the event, we invite you to watch the Webcast on demand at your convenience.

Larry is 65 this year - maybe he’s going to annouce that’s going to take some time away from the business?  Will that be the big annoucement?

Bradley D. Brown Sun, oracle